‘Educational Influencing’ as a Tool for Promoting Knowledge, Values, and Culture in the V4 Countries

The project is dedicated to the phenomenon of educational influencing as a new form of communicating knowledge, values, and culture in the Visegrad Group countries. The initiative is implemented jointly by academic partners from Poland, Czechia, Slovakia, and Hungary.

Although educational influencing plays an increasingly important role in the lives of young people, it still remains a marginal area of research and is rarely addressed in teacher education. The project responds to this gap by treating educational influencing as an important element of media education and contemporary knowledge communication.

The main component of the project will be international scientific research conducted across the V4 countries. It will be accompanied by podcasts with experts and online creators, open master lectures on responsible knowledge communication, and an international student competition for social advertisements promoting responsible educational influencing.

The project aims not only to analyse the phenomenon, but also to create a space for dialogue between researchers, educators, and online creators, while demonstrating how digital media can support the promotion of knowledge, shared civic values, and the culture of the V4 region.

Project Coordinator/Contact: Monika Frania (University of Silesia in Katowice, Faculty of Social Sciences, Institute of Pedagogy, Grażyńskiego 53, 40-126 Katowice, monika.frania@us.edu.pl

PROJECT PARTNERS:

Funding Information

The project is co-financed by the goverments of Czechia, Hungary, Poland and Slovakia through Visegrad Grants from the International Visegrad Fund. The mission of the fund is to advance ideas for sustainable regional cooperation in Central Europe. More information: www.visegradfund.org